Staff Visual Designer @ GE HealthCare

From brand identities to design systems, I craft experiences that feel human, clear, and scale with impact.

PROJECT SPOTLIGHT

2025

GE Healthcare's Ethos Design System

Ethos Design System is GE HealthCare’s unified design language — a fusion of form and function that brings clarity, consistency, and accessibility to digital healthcare experiences. It empowers teams to design and build faster while focusing on what matters most: improving patient outcomes.

More than a design system, Ethos is a platform that unites design and engineering at scale. By turning validated patterns into production-ready code, it helps teams deliver familiar, high-performing interfaces built for the unique complexities of healthcare.

overview
GE HealthCare, a global leader in medical technology and diagnostics, uses the Ethos Design System to ensure consistency and accessibility across its 200+ software applications and devices. Ethos delivers coded components, design tokens, and clear guidelines that help teams build intuitive, inclusive, and scalable healthcare solutions aligned with WCAG standards.
role
I partnered with the Ethos Design System team to evolve GE HealthCare’s design language, building a comprehensive component library and crafting the guidelines for the Ethos 2.0 website. I also defined motion and interaction patterns to ensure every gesture and transition felt seamless and intuitive.
awards
• Red Dot Award for Interaction & Interface Design (2025)
• dmi: Design Value Award (2025)
• NY Product Design Award, Gold Winner (2025)
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WORK 2015—2025

Olly
Branding design

Olly
OllyBranding design

Quick View Display update
Experience design

Quick View Display update
Quick View Display updateExperience design

RAZR 5G Quick View Display
Experience Design

razr-qvd_thumb
RAZR 5G Quick View DisplayExperience Design

Moto Personalize
Experience design

Moto Personalize
Moto PersonalizeExperience design

INFO

I’m a Brazilian senior designer and art director based in Houston. With over 15 years of experience, I work at the intersection of branding and visual design, transforming bold ideas into meaningful experiences. Today, I’m a Staff Visual Designer at GE HealthCare, where I help craft a design system that scales seamlessly from mobile apps to MRI machines—shaping the future of healthcare design.

CEZAR BIANCHI
SENIOR DESIGNER & ART DIRECTOR
POSITION
STAFF VISUAL DESIGNER @ GE HEALTHCARE
 Copyright ©2015–2025