SANTA TEREZA DO MARFIM FARM'S NEW IDENTITY

CONTEMPORARY IDENTITY FOR A CENTENARY COFFE FARM LOCATED IN THE COUNTRYSIDE OF BRAZIL

COMPANY NAME

Fazenda Santa Tereza do Marfim

AGENCY / YEAR

Freelance / 2016

ROLES

Illustration, Branding Design, Packaging

Santa Tereza do Marfim is a beautiful coffee farm with iconic, more than 100 years great house located in Franca, an agrarian area of São Paulo (BR) where coffee production is very expressive. And, even with more than a hundred years, Santa Teresa do Marfim is still relevant today among local producers.

The farm needed a logo to celebrate more than a century of existence. Instead of just a commemorative badge for the occasion, the farmers and owners were looking for a unique identity and a more contemporary logo that also incorporate the history of the place and the coffee cultivation.

The large house that still exists there was chosen to represent the farm and family tradition. However, one of the client's concerns was to explore the history and not looking old or outdated. Several studies had been made out to transform the house into an iconic symbol, with a more modern approach but also maintaining the traditional shapes of the construction.

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Staff Visual Designer @ Motorola

Chicago, IL