Branding Il Capo

Brand concept and visual identity for a premium beef producer in Brazil.

Company name

Il Capo Prime Meat

Agency / Year

Freelance / 2016


Branding, Packaging, Visual Identity

Il Capo was born from the initiative of two investors to build a food company that values excellence throughout the production chain. From sustainable farm and respect for animals to product quality and premium presentation to the consumer.

With this proposal, the concept of Il Capo visual identity emerged, a high quality brand to all levels of stakeholders. And exactly due to the wide scope of the brand, the design should be consistent in all points of contact, but preserving specific characteristics for each of its segments: the farm visuals should be slightly different from the luxury butcher, and even so keeping the brand presence.

The result of this complex project was delivered and approved by the customer but never used.


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Staff Visual Designer @ Motorola

Chicago, IL