Branding Ciclus

Branding Ciclus

Branding Ciclus

Branding Ciclus

Branding design and packaging for a new sustainable cleaning product line.

Branding design and packaging for a new sustainable cleaning product line.

Branding design and packaging for a new sustainable cleaning product line.

Branding design and packaging for a new sustainable cleaning product line.

Branding design and packaging for a new sustainable cleaning product line.

Company name
Ciclus

Agency / Year
Freelance 2014

Project categories
Naming, Branding, Visual Identity

Company name
Ciclus

Agency / Year
Freelance / 2014

Project categories
Naming, Branding, Visual Identity

Company name
Ciclus

Agency / Year
Freelance / 2014

Project categories
Naming, Branding, Visual Identity

Company name 
Ciclus
Agency / Year 
Freelance / 2014
Project categories 
Naming, Branding, Visual Identity

Ciclus is a startup manufacturer that produces liquid and bar soaps made from fruit peels and remains and with no use of dyes. Due to its natural origin, Ciclus products are committed to the preservation of the environment and to a more sustainable planet. In addition to the benefits to nature, the company is dedicated to delivering a product that is actually beneficial to the skin and more affordable for the consumers.

In order to create a new brand that combines skincare and sustainability, the design approach should be clean and elegant but also vibrant and fun. This new visual approach had to be different from the highly concurred segment of cleaning products in Brazil.

The project started even before any sketch when I started the naming and concept of the brand. Ciclus was chosen, among other options, by the relationship with the word recycle, being the starting point that gave rise to all brand identity. A solid circle, the main element of the Ciclus visual identity, was the way to represent the sustainability of the products where all steps that involve the process of obtaining the raw materials until the disposal of the products are integrated into the production cycle.

For over 60 years in the financial sector, Bahema is now building an educational investment company based in Brazil and called Critique. Aligned with the constructivist pedagogic project and the formation of critical people, this new brand believe that has much to contribute to the scholastic revolution that Brazil is going through.

The new brand approach was undertaken by shifting its business focus and should "reflect the critical thinking and encourages the student to learn" while at the same time incorporating the company's core business which is holding and managing securities for investment purposes.

Inspired by this scenario, I developed the visual concept of Critique, translating not only the commitment to education but also inviting the society to the debate, criticism and the exchange of ideas in a responsible and conscious way. The colon was chosen because is a universal symbol, it's simple and elegant, in addition to possessing relevant meaning and to enhance the main pillar of the brand: an invitation to the critical thinking.

Ciclus is a startup manufacturer that produces liquid and bar soaps made from fruit peels and remains and with no use of dyes. Due to its natural origin, Ciclus products are committed to the preservation of the environment and to a more sustainable planet. In addition to the benefits to nature, the company is dedicated to delivering a product that is actually beneficial to the skin and more affordable for the consumers.

In order to create a new brand that combines skincare and sustainability, the design approach should be clean and elegant but also vibrant and fun. This new visual approach had to be different from the highly concurred segment of cleaning products in Brazil.

The project started even before any sketch when I started the naming and concept of the brand. Ciclus was chosen, among other options, by the relationship with the word recycle, being the starting point that gave rise to all brand identity. A solid circle, the main element of the Ciclus visual identity, was the way to represent the sustainability of the products where all steps that involve the process of obtaining the raw materials until the disposal of the products are integrated into the production cycle.

For over 60 years in the financial sector, Bahema is now building an educational investment company based in Brazil and called Critique. Aligned with the constructivist pedagogic project and the formation of critical people, this new brand believe that has much to contribute to the scholastic revolution that Brazil is going through.

The new brand approach was undertaken by shifting its business focus and should "reflect the critical thinking and encourages the student to learn" while at the same time incorporating the company's core business which is holding and managing securities for investment purposes.

Inspired by this scenario, I developed the visual concept of Critique, translating not only the commitment to education but also inviting the society to the debate, criticism and the exchange of ideas in a responsible and conscious way. The colon was chosen because is a universal symbol, it's simple and elegant, in addition to possessing relevant meaning and to enhance the main pillar of the brand: an invitation to the critical thinking.

Ciclus is a startup manufacturer that produces liquid and bar soaps made from fruit peels and remains and with no use of dyes. Due to its natural origin, Ciclus products are committed to the preservation of the environment and to a more sustainable planet. In addition to the benefits to nature, the company is dedicated to delivering a product that is actually beneficial to the skin and more affordable for the consumers.

In order to create a new brand that combines skincare and sustainability, the design approach should be clean and elegant but also vibrant and fun. This new visual approach had to be different from the highly concurred segment of cleaning products in Brazil.

The project started even before any sketch when I started the naming and concept of the brand. Ciclus was chosen, among other options, by the relationship with the word recycle, being the starting point that gave rise to all brand identity. A solid circle, the main element of the Ciclus visual identity, was the way to represent the sustainability of the products where all steps that involve the process of obtaining the raw materials until the disposal of the products are integrated into the production cycle.

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Staff Visual Designer @ Motorola

Chicago, IL